Thursday, January 15, 2009

Pontiac G8-based ST cancelled. Why started?


Another recent contribution:

Pontiac recently announced it will not offer the G8 sedan-based sport utility, the G8 ST. Hopefully this sad little thought never made it beyond the drawing board.

The days of the El Camino are unfortunately long gone. While wildly appealing to a few (I guess), even the superior utility of the Dodge Magnum wasn't enough. The ST would never sell in volume necessary to support the business case. And we all know how important that is to GM and the others.

An open-bed vehicle is designed for large or heavy loads that usually don't need protection from the elements. Other intentions are towing, higher ground clearance and the option of 4wheel drive for non-paved surfaces. The ST offered little, if any of this. And it was only a two seater. Just look at how well the larger SSR sold. At least the Magnum offered the utility of a mid-size SUV (with far better handling, braking and arguably mileage).

The ST never should have left the drawing board.

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