Saturday, August 1, 2009

GM's ridiculous Transformer "Bumblebee" Edition Camaro

It's insulting and it's embarrassing. An appearance package of stickers, plaques and decals and an embroidered shield for $995 on a fine car. Sure, $200 dealer-only and I get the humor. Maybe make it VIN specific for yellow cars from the dealers. At least then it's cutesy. But $995? I rarely get political but did Obama approve this? This is GM "acting stupidly".

By the time the designing, permissions, tooling and ordering is all said and done, installed at the factory, specific to this color, is this little "package" profitable for GM? How many to they expect to sell? http://www.autoweek.com/article/20090722/CARNEWS/907229993

I appreciate the humor, but don't insult the public with marketing for a child's science fiction movie on a halo car that is supposed to help save your company, however entertaining the movie might be. At least a Terminator edition could have some real performance and functional parts since the movie is less fantasy than Transformers, right? But in a way, Ford took that opportunity with the 2003-2004 Ford Mustang Cobra. It's nickname is the "Terminator" because of the styling example chosen internally, and not many cars were faster, and none for the money.

We all laughed at the the "flaming chicken" on the hood of the 70's era Trans-Ams. Now we've got another joke for the next 3 decades. If GM wants to really offer something for $995, how about making dropping the LS3 into the automatic so it's no longer "autotragic" as I wrote earlier. Other ideas would be an upgraded stereo, unique wheels, a bigger brake package, cold air induction or a more aggressive final drive ratio. Something with useful mechanical functionality, please! But $995 for stickers and not even a toy robot to put on the dash? Let's get real GM. You brought back a legend, won't even offer the automatic with the same power as the manual, cancelled the supercharged Z/28 edition; let's not make this worse, okay?






1 comment:

  1. you rarely get political???????? Did you really write that?

    ReplyDelete

Thank you for your interest!

Comments are welcome provided they are ON TOPIC and NO profanity. No rants, please. Contact me for requests.

If you see a correction based on your comment that remains unpublished i.e. "rejected", I want you to know I thank you for the tip.